About
An analyst practice devoted to recruitment funnel clarity for talent acquisition teams.
Registered business
Official registered name: Dogwood Core Analytics Co., Ltd.
Established: 2017
Location: Jang Mira, 73 Cheonan-daero 6-gil, Cheonan-si, Chungcheongnam-do 31000, REP. OF KOREA
Origin
Dogwood Core Analytics began when Min-jun Park, then a recruiting operations coordinator at a Chungcheongnam-do manufacturer, spent weekends building funnel charts his executives could read without calling IT. Colleagues from other firms asked for the same treatment—annotated stage charts, source comparisons, written findings—delivered as documents, not subscriptions.
By 2019 the practice moved into a dedicated office on Cheonan-daero with two additional analysts. We now serve TA teams across Greater Seoul, Daejeon, and Busan, with most engagements delivered remotely after an initial briefing in Cheonan or at the client site.
What we do
We examine hiring pipelines: applications, screens, interviews, offers, accepts. We chart conversion by stage, compare sources, measure time-in-pipeline, and write recommendations TA leaders can take into headcount meetings. We do not sell ATS software, run job boards, or replace your recruiters.
Our team
- Min-jun Park — Lead analyst, funnel diagnostics and executive readouts. Former recruiting operations coordinator.
- Hye-jin Choi — Source channel analysis and referral pipeline mapping. Background in HR analytics at a regional bank.
- Sung-woo Kim — Charting workshops and monthly briefing retainer clients. Trained in technical illustration before HR analytics.
Working approach
Every engagement starts with a scoped brief: which requisitions, which date range, which questions leadership already asks. We validate ATS exports before charting, flag data gaps early, and include recruiter context in findings rather than treating the ATS as infallible.
Reports use high-contrast charts with plain axis labels. We favor readability in a conference room over density on a laptop screen.
Values
Accuracy over speed when data cleaning matters. Honest scope limits—we will decline engagements where sample size is too small for meaningful stage comparison. Client data stays on encrypted storage during the project and is deleted per our retention schedule unless a longer archive is contracted.